KAANJJ Press
De-Blinging Indian Fashion for the Diaspora
Kaanjj, a London-based e-commerce platform founded by Karnika and Sonal Kisnadwala, is carving a niche in Indian fashion for the global diaspora by spotlighting artisanal, non-bridal, and thoughtfully curated pieces. With a strong focus on craftsmanship, sustainable labels, and small-scale designers,
Meet the mother-daughter duo behind a new India-forward e-commerce platform
Kaanjj is a London-based e-commerce platform founded by mother-daughter duo Sonal and Karnika Kisnadwala, with a mission to celebrate the richness of South Asian craftsmanship for a global audience. Moving beyond bridalwear.
Connecting Threads: The South Asian Creatives Making Their Mark Globally
Karnika Kisnadwala is rewriting the rules of how South Asian fashion is seen, worn, and celebrated. As the co-founder of Kaanjj, an e-commerce platform that champions Indian craftsmanship, she’s pushing past bridal clichés to spotlight a broader, more nuanced narrative of style. "There’s more to Indian fashion than just weddings," she says. "What about everyday heritage?"
Meet the mother-daughter duos who have launched businesses together and how they deal with their boundary issues
Karnika Kisnadwala, 29, co-founded the online boutique Kaanjj with her mother Sonal, 63, in August 2021 from their West London home. The idea arose during the pandemic when Karnika couldn't travel to India for Diwali shopping and noticed a lack of accessible South Asian fashion in the UK. Sonal, a passionate collector of handloomed garments, began purchasing stock from struggling artisans, leading them to start selling to others facing similar challenges.
A South Asian Marketplace For Slow Fashion Makes Craftsmanship Accessible
Founded by mother-daughter duo Sonal and Karnika Kisnadwala, Kaanjj is a global digital platform redefining South Asian fashion through the lens of sustainability, authenticity, and craftsmanship. Showcasing over 50 artisan-led brands, Kaanjj champions the legacy of handloom and handicraft traditions while making them accessible to the modern diaspora.
12 South Asian Fashion, Lifestyle & Beauty Innovators That Should Be on Your Radar
Founded by mother-daughter duo Sonal and Karnika Kisnadwala, Kaanjj is a first-of-its-kind digital platform that connects global audiences to over 50 South Asian designer labels. From sarees to professional wear, the brand champions timeless, sustainable fashion while spotlighting artisans from India, Pakistan, and Sri Lanka.
Kaanjj India
Launched in July last year, Kaanjj has already established itself as a go-to for a modern take on traditional Indian fashion.Our starting point was during the pandemic when creatives were struggling to stay afloat, says daughter Karnika Kisnadwala. “We wanted to build a platform to promote and empower craftspeople. The brand now stocks the wares of more than 40 independent makers of silk saris, elegant ghararas, and potli bags. My appreciation for slow fashion began with my love for my grandmothers’ wardrobes. Our goal is to make enduring pieces that will be passed down.
Kaanjj London
Kaanjj London is a slow fashion brand redefining South Asian occasion wear through a sustainable lens. Celebrated for reimagining traditional prints in contemporary silhouettes, Kaanjj offers a thoughtfully curated edit that blends cultural heritage with modern elegance.